A key insight driving the design was understanding real shelf behavior: cans rarely stay perfectly front-facing. Instead of designing strictly within the narrow principal display panel, the imagery was expanded beyond the traditional “safe zone,” maximizing more of the visual display area on the can. By intentionally utilizing side panel real estate that often goes underused, the design creates a more dynamic and immersive visual experience as products rotate naturally over time.

As a result, the packaging delivers stronger shelf presence from multiple angles, maintaining appetite appeal even when shifted or partially turned. The expansive imagery not only increases visual impact but also reinforces the “real ingredients” narrative in a bold, unmistakable way.