The goal was to create greater consistency across the portfolio while enhancing shelf impact. The wolf image was amplified and framed within a darker, forested backdrop to deepen contrast and drama, reinforcing the backcountry narrative. Simplified layouts and refined hierarchy improve readability and structure, allowing the brand, recipe callouts, and key benefits to communicate more clearly and confidently.

The result is a cohesive, modernized design that feels more unified within the broader Merrick lineup while delivering stronger emotional storytelling and a more commanding presence at shelf.